Search Engine Optimization and Why You Integrate It To Be a Trusted Expert Online

You may not realize it, but the things that will make you a reliable Expert will also help you with your SEO

That will improve your natural ranking with Google

that may help people hunting for your service find you in the apex of the search rankings

Which makes them think of you as a Trusted Expert!

See how that works?

if you’d like to be a trusted Expert ( and naturally you do ) you must be all over SEO. Thats because folks inherently trust natural search results more than pay-per-click ads when they do a search.

Why?

It doesn’t matter what the logical truth is, its the visceral emotional reaction ( I’m such a genius for realizing that huge word ) that counts, and gets folk to take action. So, if you would like to be considered a trusted Expert in a certain niche, then you want to rank well in your target keywords.

You may expect this post to be full of SEO tricks and tips, but what you dont realize is that youhave already been doing a lot already to boost your SEO, if youhave been doing all the things that Ive commended to become a Trusted Expert ( and you have been doing those things, havent you cause here is the previous post in the series if you missed it Press Releases the More Technical Stuff

- Your blog. Google and the other search engines loves them some blogs. Each time you post, you improve your credibility and your standing with Google. Blogs are also a great way to target new keywords a good blog post with the proper keyword density ( 2-5% ) can bring you in a ton of new folk if targeted in the correct way.

- your internet press room. Again, Google loves anything that provides fresh content, and you are going to be posting every single promotional release you send out ( and again, you are sending promotional releases out now, right? ) This is particularly important as the online press release services only keep your press releases indexed for a little while. Anyone looking on the terms you utilized in those PR releases after that time will be directed to your web press room / latest reports area. And if you dont have an area for your promotional releases, then theyll end upat somebody elses websites.

outside your Trusted Expert content, there are a tons of basic technical things you need to be doing to enhance your SEO.

• Check for broken links and images (Google hates errors)
• Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
• Use a robots.txt file.
• Have your main keyword in an h1 tag (only once)
• Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
• Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
• Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
• Have a Google friendly site map and submit it to the google webmaster tools.
• Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)

There are a lot of other tips and tricks to boost your SEO, but this is a handy place to start. Like most things about being a trusted Expert, it all comes back to the content. Properly focused content not only brands you as a Trusted Expert, but it also improves your SEO and makes it less complicated for folks to find you, which helps them to see you as a trustworthy Expert.

Funny how reciprocal that is well I suspect so anyhow sort of.

learn more about turning into a trusted expert and how you can Make Money Online.