Six Reasons A Custom Calendar Is a Worthy Marketing Investment

You’d be forgiven for thinking that everyone and his wife gets a calendar for Christmas. Not so: people don’t receive calendars often enough at Christmas!Especially smaller calendars that can be used at work or in a purse or car.Need more convincing to add calendar printing to your marketing plan? Let me show you six reasons why printing a calendar would be a good idea for your business.

1. You can’t get much lower-cost than this…

When you think about how many times people are going to look at your name and your logo (at least once a day, if not more), promotional calendars are one of the most high-quality low-cost marketing tools you can use. Think of this way; if your calendar is looked at twice a day over a typical year, and it cost $5 to produce, then it’s going to be well worth the original cost.

2. People will actually start to anticipate your calendar

Each year my father who owns a dry cleaning business, will buy a Norman Rockwell themed calendar.Over the past few years, long-time customers have started asking about the calendars in October!
His customers really love the tradition he’s built and actively look forward to seeing the next calendar.

3. You know who gets it and when.

You are in control with a calendar- decide who’s going to receive it and when. Decide whether to mail them our or give them out personally. If it’s a gift for your customers you can easily anticipate how many to print.(Of course you’ll want to order more for any new customers.)

4.Calendars are not seen as advertising.

We all need calendars, and as such you are providing a service rather than an advert for your company when you send out a calendar. Customers are far more likely to trust this practical type of advertising than any other.A Customized Calendar can really add value to your customer relationship as a consequence.

5. Calendars offer customers variety all year long.

Choose what theme you feel is appropriate, and try to alter the images to suit the seasons.

6. Calendars can become more valuable

Throughout the year, we seem to get busier and busier. This means spending more time writing on your calendar!Some calendars are even used as a kind of phone book to jot down new telephone numbers. How many times have you heard people say ‘I’m lost without my diary’? The calendar is truly a useful thing to receive so don’t be shy this year – be sure to give your customers one!

AGlobalworld.com provides a Customize Calendar that includes international holiday dates, time zones and other useful information.