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Despite the dot.com crash of 2000, e-retailing has been growing, particularly for the ‘top eight’ categories that account for three-quarters of all European sales. These major growth areas comprise: books, music and DVD movies, groceries, sex products, games and software, electronic and computer equipment, travel, and clothes.

Retailers have been slow to take up e-retailing. This is to some extent understandable in the light of many disadvantages and problems. Retailers, for example, may lack the technical know-how, the substantial investment required or the order fulfilment capabilities. Set-up costs start from around £20,000 for a small site and up to £500,000 for a large operation ($A53,000 to $A1.4 million). And set-up costs are only the start – Datamonitor estimates that high street retailers are spending more on ongoing costs than on setting up new sites. A continuous cost will be fulfilment and logistics. Successful e-retailers such as Next (www.next.co.uk) and Land’s End (www.landsend.com) have had the advantage of already operating profitable mail-order catalogues.

On the other hand, there are a number of advantages for retailers. First, location is unimportant. According to some textbooks, adapting an old saying, the three most important elements in retail are ‘location, location and location’. The best high street locations are therefore expensive. The e-retailer, though, can sell equally well to anywhere in the country and even overseas. Second, size does not matter – small e-retailers can compete on equal terms to large ones, can reach a larger audience than the high street and can be open 24 hours a day. For example, the independent, northern UK-based Botham’s of Whitby has been a pioneer of e-retailing.

There are many other advantages. The socio-demographic profile of e-shoppers is attractive to many retailers, with higher-than-average education, employment and disposable income levels. In theory at least, online selling saves on the wages costs of face-to-face sales people and the costs of premises.

Thus, as you see the Internet proved to be the perfect marketing and advertising tool which is just perfect for business, including MLM business. MLM business employed all modern web technologies and it became possible to build MLM empire. Building pyramids online appeared to be easier than offline. That is why Internet MLM developed so rapidly.

If you want to be successful in the Internet MLM you are to remember several basic things:

1) You need a web site with advertising of your business, products and partnership programs. Your web site needs SEO and promotion so that it has high rank in the search systems.

2) You need to choose the right products to sell. Choose something that will be popular among people. Do not choose too expensive products.

3) Stay in touch with your team and let them fell you care about your business.

Want to know why MLM business is on the upstream trend. Find out helpful MLM Business advice and see how people make money from MLM Business.

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