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When you inquire about the meaning of marketing from the people, you might receive many incorrect replies.You will find hardly anyone that will provide you correct answer or will be able to tell you something that is related however with an imperfect answer.Some will define marketing as promotion or advertising, but the fact is that these are only the aspect of marketing.In broader sense, marketing is something where you promote your products or services and it also includes advertisements and promotion are part of marketing.If you dig deep into the meaning of word marketing, you will realize that there are many things involved.4 P’s of marketing mix play important role in marketing.4P’s all together makes “marketing mix” according to Harvard business professor’s definition in the year 1960’s.
They are price, product, promotion and placement.Product is nothing but what you are selling and is associated with variables like warranties, guarantees etc.Pricing is what price you associate with your product such that it is neither too high nor too low.This can include things besides money, like time and energy.Placement refers to the distribution campaign you use for the product and the way you use to bring your product in the hands of the customers.Point-of-sale, retail, online, which area the product is sold in, the demographic and exact selling environment all make up this part of the definition of marketing.Fourth and the last “P” is promotion which determines marketing strategy such as selling philosophy, advertising, publicity, etc.When this 4P form is used for customer products which range from low to average price it works the best.

High-end items require adjustments to the definition of marketing to make them successful.When you are defining marketing for services, 3 more Ps is required in addition to conventional 4 Ps.In the definition of marketing the most significant aspect are the people.Every person that is going to use the service becomes an important factor while marketing for services.This P can also refer to the customers.

The process means the procedure in which the service is provided.If you want your services to be taken in to consideration by people then you need to take in to account Physical evidence which is the part of marketing definition.This makes up all of the testimonials and case studies that demonstrate how other people liked or were helped by the product|This will comprise of what people liked about your product or how the product helpful to them, this can be in the form of testimonials and case studies|The testimonials and case study which displays the interest of the people towards the product or was the product resourceful for them is included in this|Your service should have good reputation in the market without which no one would fall for your service|This will add more to your product as people who give comment on your services by placing reviews or case studies}.Services are proper or not are determined through its benefits; it is something which cannot be felt.There are other sets of Ps for web marketing.While marketing online you need to pay attention more on personalized online marketing.The thing that grabs customer’s attention is participation in a company’s website.There is one more mathematical formula called as Predictive modeling about which people are not aware of.Peer-to-peer is another term which is relatively new to most people.

Social networking and social bookmarking are two prime examples of this.Peer-to-peer or word of mouth is a crucial part of the definition of marketing successfully online.

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