Just where do you advertise your business in this day and age?

There are many different ways to advertise your business to get customers in the door or to your online shop, and the newest way is to advertise online. Online advertising is becoming a hot potato.

Those selling traditional paper advertising though will argue that internet advertising is not as effective. Personally I totally disagree, although that said paper based advertising still has its place for touching local customers.

The big problem with local paper based advertising though is that many of them just aren’t in touch with the realities or the needs of a local business that is advertising with them.

Quite often the cost of an insertion is ridiculously priced often for a very small ad. Equally more often than not the ad may be buried somewhere in the publication and may not be seen at all. Just because a publication has a readership of thousands does not necessarily mean it will be seen by them.

But perhaps the biggest bugbear of all is the fact that often the ad is a one hit wonder it gets shown only on one day. Just how then they justify the costs of these ads is therefore beyond the reasoning of a sane businessperson.

Take the printed directories for example, in our household we get this huge yellow monster of a book delivered to us every year and yet we always look online for what we want including local trades people.

I personally can’t remember the last time I even touched it apart from throwing away the old one and replacing it with the new.

What is the right method for your business will vary and for some business the only way to find out is to test them all, but for instant gratification for an online business Google adwords will definately bring results but if you have never done this before use an expert to start with.

Tags: Marketing and Advertising