Network marketing lead generation is the most elusive thing for network marketers. They have a trying time creating a successful home business because they do not realize their target market. Lots of people who will get into network marketing rely heavily on their upline. The first thing that the new business owner hears is, “build a list of at least 100 people you know!” This terrifies a lot of people and they go into a panic.

Are their friends the main market? Some may be but the truth is that of your friends most are not. When you take a business proposition into a friendship then things change. Lots of people cannot handle that and a lot of friendships have been hurt because of it.

So who is your target market?

Well it is pretty simple: it is someone looking to make extra income. Here is a problem: a lot of networkers make the error of thinking that “make extra income” is the same as “want more money.” Everyone wants more money but few people want to make extra money.

You see to make extra income you have to put in extra effort somewhere. The truth is that a lot of people do not want to make the extra effort because it would get in the way of what they are comfortably doing. Some of the people are wat too lazy to buy a lotto ticket. Would you want to be partners with someone like this? Most likely not!

So how do you get people in your business that want to make extra income and will put the effort into get it? You run an attraction marketing campaign.

Attraction marketing is when you give valuable information that can help people and this is the biggest key in network marketing lead generation. A quick example would be if you have a work at home business you could give an outline of your proven time management system. This would show people how they could manage their day so they can have enough time to take care of their responsibilities plus have enough time to manage their business.

How do you get the information out?

Article marketing offers the best way to share your information on the internet. Sites like EzineArticles and Buzzle will take your article and post them to their site after they have been approved. These sites have fantastic ratings with the search engines. So when someone finds your article or post they will click on the links inside the article taking them to your site and hopefully into your sales pipe.

There are more advanced methods to disseminate your information. These techniques are more advance and need a membership to some very exclusive marketing sites and coops. There is one coop that has a network of about 1000 blogs on all sorts of themes.

This would enable you to post an article to at least 30 blogs. You can have up to 3 links in a 450 word post. So think about the kind of traffic that you could generate to your site. 3 links times 30 blogs equals a total of 90 links pointing to your sites. That is definitely called leveraging. This is just the beginning because these site has some secret weapons.

Most upline and product companies realize very little about lead generation. It’s easy to walk up to someone in a parking lot or in the middle of the grocery store and ask them if they would like to look at a “business opportunity.” That’s a huge numbers game that most people cannot handle.

So - do you want to rely on the old techniques or do you want to take advantage of proven internet marketing methods that the IM pros use today to generate the best quality leads for your home business? Sure you do! Click on network marketing lead generation to check out Occupy The City’s marketing system.

Tags: Marketing and Advertising