Celebrity Blogging

With the current popularity of blogging and with thousands of new blogs springing up every day, it’s not surprising that one of the biggest segments of growth is the celebrity blog. This doesn’t just refer to blogs written by celebrities themselves (or, in some cases, their publicity people). In fact, the famous people’s sites are probably in the minority, compared to the thousands of news blogs written about them, both by fans and professional star-watchers.

It’s likely that these news blogs, perhaps better described as gossip blogs, came first, and that part of the reason celebrity blogs began to appear was in response to these, so the stars could take back some control of their image. But for a few years, blogs that gossiped about celebrities reigned supreme. This was no surprise, of course, since wildly popular newspaper tabloids like the National Enquirer and magazines like People had been serving a similar purpose for decades. The public has always had a high interest in juicy tidbits about the rich and famous.

However, it’s one thing to have “high interest” and quite another to engage in the almost manic gossip that prevails today, probably due at least in part to the rise of these supposed blogs about the stars. The longstanding tabloids and celebrity magazines of the past might now envy the reach of these blogs, whose writers often manage to achieve access to famous people that the older gossip outlets could only dream of getting. And even the fans themselves use their cameras to post public photos that are not always flattering to the stars they follow.

Sports figures, of course, are not immune either, with sports blogs following the gossip trend, running items about players’ love lives or speculation about drugs or illegal activity. And politicians are now major targets as well, having achieved a greater level of celebrity than ever before. However squeaky clean they might portray themselves, if they’ve got a skeleton in their closet, or even just an old finger bone, then someone is going to find them out and make a blog post about it.

It’s no surprise, then, that stars also began their own weblogs, maybe to counteract the rising cacophony of unrelenting gossip. The phenomenon of blogging has been a boon to both sides of the relationship, in fact, since famous people can also get their preferred message out to millions of people. While you have gossip blogs like www.perezhilton.com or www.tmz.com on one side, on the other you have famous bloggers like Bruce Willis, Barbra Streisand, the very popular and prolific comedian Margaret Cho, soccer star David Beckham, famous chef Jamie Oliver, home style diva Martha Stewart, writer Neil Gaiman, and on and on. The blogosphere is crowded with celebrities of every description.

Bloggers who gossip about the stars may in fact have altered the public news landscape, and not for the good. Noting the obvious popularity of celebrity blogs, even more traditional news organizations have begun including this sort of gossip in their own publications or broadcasts. If responsible, well-researched journalism is fading and the prying gossip of millions of peeping toms is what “journalism” has become, then this could perhaps sound the death knell for reliable news.

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