The Blogging Phenomenon
November 4, 2009 by admin
Filed under Blogs, RSS and Podcasting
Blogging as a phenomenon grew from the connectivity of the internet, and with internet access almost as common in homes and businesses as the phone, people are finding that it is a very useful tool. In fact, the internet is having the same type of impact on people’s lives as the introduction of the telephone once did, broadening connections around the globe, allowing them to keep in touch, do business, and store data. And creating a blog sets up one of the most useful of the new internet tools.
Blog entries are more like a personal journal than anything else, even when used for business purposes. The word “blog” is a shortened form of “weblog,” which is itself a combination of “web” and “log.” So the blog is like a log of someone’s thoughts on particular topics. The writer posts a blog entry, perhaps once a day, discussing everything from what the cat did that morning, to book reviews, to business information.
Blogging came from dissatisfaction with how the first internet websites worked. Initially, individuals and businesses created sites that were more like encyclopedia or dictionary pages than anything else. All the pages did was to provide information that viewers were to sit and absorb. Eventually, however, designers and viewers recognized that this did nothing to build relationships or to convey that the website owner cared what they thought. Something more personal and even interactive was needed. So the blog phenomenon began as an electronic diary, where people recorded their daily thoughts. Each blog post included a spot for readers to add comments, and eventually communities formed, comprised of people interested in the topics discussed in the blog.
Once companies began setting up blogs, customers quickly noticed a difference, as though the company president had stepped out of the conference room to start chatting with the neighbor. Blogging is different from the stuffier, jargon-laden reports that were once the staple of a company website. Now business news is conveyed more conversationally, and is more easily understood by more people. Technical details still exist in other sections of the website but blogs offer the chance to hang out and chat.
Businesses also soon discovered that the other benefit of blogs was the Comments section, where customers could finally give concrete feedback. Through the response to bloggers, companies began learning what their customers actually wanted from them, possibly for the first time. They could eliminate or modify products, improve service, and add services that were in high demand. Customers, in turn, were impressed that they could influence the direction the company took.
These days, if anyone wants an effective internet presence, then blogging is almost a necessity. Companies large and small can keep in touch with customers and respond to complaints or suggestions for improvement. And of course a personal blog connects people as friends who might never have encountered each other without these postings. This online phenomenon has forever changed how people relate to each other.
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