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The U.S. Small business Administration believes that small firms may be the key to the nation’s ability to innovate. Small firms can lead creation and technological growth of emerging industries before large corporations, eating into the core markets of large corporations. Smaller highly innovative firms have increased from 33% to 40% in the SBA’s report of most highly innovative companies.

This study, entitled Small Firms and Technology: Acquisitions, Inventor Movement, and Technology Transfer, examines small firms’ contribution to innovation. It showed that in emerging research and technology intensive fields the smaller companies are receiving the majority of the patent citations. The report focused on how large corporations rely on smaller businesses for these patent citations. Large corporations are not being efficient enough in their innovation to generate these patents for themselves. It is up to the smaller companies with a better innovation system to supply the ideas and subsequently, they are acquired by the corporate giants.

MindMatters’ Enterprise Innovation Management software helps organizations inspire, capture, validate, protect and profit from idea management. The front-end to your Product Lifecycle Management (PLM) process, MindMatters’ patent pending idea management software, Innovator(TM), is the only enterprise system specifically designed to protect ideas by aligning with intellectual property processes, including invention disclosures and legal reviews.

All companies have trouble coming up with the “Next Big Thing.” It is crucial to rethink where new innovations come from and not fall into the “inventor’s dilemma;” only making the most lucrative products better and ignoring the less-profitable products. Walls need to be knocked down within companies and searches started for related expertise. This new way of innovation can help to create new markets where nothing existed before

What is important is the whole process of innovation. One product can make a difference, but one thousand small innovations together can create a complete solution that works. A company needs a system that allows these innovations to be accessed easily. As a recent Business Week article mentions, companies like Apple, Toyota, and Proctor and Gamble not only create complete solutions, but go within their walls to experts who can collaborate to create new products and services.

MindMatters’ Enterprise Innovation Management software helps organizations inspire, capture, validate, protect and profit from idea management. The front-end to your Product Lifecycle Management (PLM) process, MindMatters’ patent pending idea management software, Innovator(TM), is the only enterprise system specifically designed to protect ideas by aligning with intellectual property processes, including invention disclosures and legal reviews.

The impact of video production with the magic of video editing is being seen on company web sites and on trade show display booths though out the country. Companies both large and small are utilizing this dual pronged approach as a new marketing model which produces efficiencies and economy of scale.

Video Company
Companies are now having their needs met for streaming video, training videos, corporate videos, video productions for electronic press releases and marketing campaigns, and video editing services provided by full service video production and editing services companies. They have found that by working with the one stop shopping video production companies that the process is simplier, and doable at a cost they can afford.

Video Shoots
The process normally will involve a team from a full service video production and editing company which will help them go from script to screen leaving no loose ends. The client need no technical knowledge and are fast to catch on in taking the advice of what works and what does not work in the world of video production by such companies. They are taking comfort in not having to deal with a number of disparate entities in putting a project together. This has allowed them to make up for their inability in the past to compete with the larger companies internal infrastructure of employees who were busily moving their marketing effort forward and overwhelming them with sheer force of numbers and of course those big dollars. So how is it being done?

Web sites are now featuring streaming video productions to hold the viewers attention. A study conducted by Columbia University indicates that a streaming video will hold a viewers attention at a rate of five to one over a static site showing just text and still images. That the retention rate of the viewer will be 150% increased than when viewing the aforementioned static site. In addition the study states that there is an 80% more likely hood of closing a sale or service when the viewer is exposed to a video production and streamed on a web site.

The trade show group in the marketing arm of a company jumps on the band wagon by sharing the video production with its Web site utilizing newly coined terms trade show display regenerative marketing. The exact or similar video production cut separately of slightly modified through video editing is shown at the trade show. People can easily refer back to the company website for reinforcement or viewing up the chain of command.

Video Advertising
This type of dual marketing through the same medium is occurring more and more as companies realize not only a cost savings but a net gain in exposure one reinforcing the other during the course of the year. A money saver and revenue enhancer built into one model.

Good Luck!!

Learning French is the goal of many, but it seems that too many potential students not even begin or at least give up very quickly. This is probably due to wrong study systems being employed. Or did you like to learn 1000’s of words by rote? There is a much better way to learn French!

There are a lot of motivations to learn French. When students think of the French language, they often think of romance and famous French dishes. But it is also the language of diplomacy. Whether you are planning a dream vacation to a French-speaking region or need to learn a new language to help get ahead in your job, consider learning this beautiful language. Many people learned rudimentary French in high school and could pick it up again using the many resources available on the internet or through audiobooks like Pimsleur.

Because of France’s history of colonialism, French is spoken in countries all over the world. Nearly everywhere in the Caribbean and the Bahamas, as well as all throughout Africa and in Quebec, Canada you will find native French speakers. Many international organizations have chosen French as their main language. The International Red Cross, the UN (United Nations), the International Olympic Committee all have chosen French just as the the worldwide postal services. If you are looking forward to a dream cruise or intend to volunteer for an international NGO (non governmental organization), learning French is incredibly useful.

French sentences made easy with Pimsleur audio books!

A good way that many find appealing is the Pimsleur method. This system was developed on the basis that we learn most naturally by listening rather than traditional books onyl mehtod. Instead of memorizing grammar, it is implicit through learning the most popular sentence patterns and phrases. The students learn the most commonly used words that form the base vocabulary. This is an active learning style that uses random recall to associate words with their meanings. Students achieve about a 70 to 80% comprehension rate.

Pimsleur French audio books - You will not believe how easy this works! Speaking French is going to be your big pleasure.

Using audio books, you can easily learn French in your car on your commute or travel. This is a great opportunity to repeat the senctences aloud in order to really nail the accent without embarrassing yourself in front of others. When you learn French online using the many systems available, you can go at your own speed and truly understand each lesson before you move on. In a short time you’ll be able to discuss prices with the shopkeepers and order your food and drinks just like any native speaker.

No matter if you want to learn to speak French for your personal satisfaction, for a step up in your job, or for more noble reasons, it is a beautiful language. Just listening to audio books on learning the language will make you feel more educated and sophisticated. The Pimsleur method is well proven, but there are plenty of other ways to learn French for free. With regular daily practice you’ll be ready for that vacation or promotion.

Video Training
So you are in the market for a streaming video for your web site, a training video for your staff, a video demonstrating how to assemble the worlds newest mouse trap, or you have some old video sitting in storage that requires video editing. With visions of sugar plums dancing in your head you see your company moving forward with in addition to your streaming and training video you see corporate videos, video productions for electronic press releases and marketing campaigns, and broadcast video showing you in your entrepreneurism at its best! But where do you go from here?

The answer is finding a creatively strong and service oriented one stop full service video production company. You need a video production company that can take your message, and your vision and translate it to the screen and at a price that you can afford. You need the complicated world of video production simplified, a process you can not only understand but work with.

Video Integration
The process typically will involve a team which will help them go from script to screen leaving no loose ends.
On-camera and voice over talent is supplied. Graphics and animation. An 8 to 10 hour 1-day photo-shoot at the location of the companies choosing. Often 4 hour shoot will suffice. Normally Access to stock videos for fill shots is also an option for filler. A producer and a script writer is assigned to the project where script writers produce a draft of the script, and sent for discussion and revision. When that’s approved the Shoot is scheduled upon script approval (It doesn’t have to take place right away, just scheduled.)

The Script writer produces a “Shot Sheet” for every scene in video. After the one-day shoot, the raw footage in revision, and apply the script to visuals, add music, voiceover and graphics. More likely than not a link is sent for a time-coded video on an FTP sight for your review and edit changes. Your editing changes are made. After the company approves the changes, the final video is delivered in the medium desired by the company (DVD, CD, VHS). The better video companies will sign over ownership of all the B-roll video footage to there clients. Including the Master Copy and all B-Roll footage.

Video Production
With these services mentioned the allure of the full service company becomes apparent and the smaller to medium size companies have a process which they can easily handle.

Good Luck!!