Chinese Zhou Dynasty has been made with the feathers of animals and birds feathers, also known as vellums clothing. Han helpful yak hair clothes wadding, Tang gets goose stuffed with wadding made clothing. China's down in the early 80's of last century at the beginning of the epidemic, the fabric quality and processing level is not high, the style is rather monotonous, the rate of cashmere low, filled with large, bloated appearance, known as the bread. With the technology and advances in technology, down jacket is to become an important area of apparel component of the consumer's daily winter essential.
Down clothing development mainly manifested in the down jacket fashion, leisure, sports and individuation.
Fashion. Will become the mainstream of down jacket. Better living conditions, people's pursuit for beauty is higher. The weather is getting warmer in recent years, a variety of activities, and the workplace environment more and more comfortable, warm down jacket is no longer the sole purpose of people to wear. From the production technology, down jacket has both light and warmth can be done. So, pay attention to the growing body, the line today, down jacket is a unique texture that can not be compared to other clothing.
Leisure. Down again to product development and opened up a vast space. In dress, people will be more particular about the colorful and randomness. Free and easy, comfortable, casual clothing, relax, reflect the people to enjoy a better life optimistic and happy.
Movement of
Down jacket will become the new favorites. With the 2008 Beijing Olympic Games approaching, the national sport will become a hot social life. Sports warming, will bring sports clothing consumption tide. Down a lot of functions in motor function will become more prominent, especially for running, skiing, skating, ice hockey and all other winter sports jackets will be favored.
Distinctive personality. The jacket will be unconventional. Pay attention to the performance of personality, is a new era of consumer in the dress features a large, down jacket is no exception. As lovers, mother and son will be highly loaded down jacket consumers.
Brand expansion. Domestic eider down to take the development of the market only has a history of 20 years, but the market development speed is very quick. In 80 time initial stage, the domestic Yukon Fu sales only hundreds of thousands of parts, and has now reached 60000000 pieces. In recent years, intense competition between brands is strong.
According to statistics, at present countrywide key big city down clothing sales volume, market concentration degree is more and more high. Sales accounting for one Betiding Down 15.58% of total sales, there is a certain sales volume of the top 10 brands, accounting for 40.13% of total sales down jacket. This shows that down clothing market is to the excellent brand focus. As market competition continues to intensify, with the strength of the brand successful operation of the market, a group of low-cost alone small brands fight for market share will come on the market; well-known brands will dominate the market.
21st century, it is precisely the feather industry "shuffle" an important stage.
In addition, foreign brands have launched products down jacket, down jacket to join the market competition in China. Foreign brand down outerwear market entry, will promote the Chinese brand down jacket to expand overseas market. Bosideng, duck, Sino according to the dimension of independent brands have been made to develop overseas market.
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