The phrase “to see is to believe” is true for virtual business outlets. The visual part of the website is very important in the virtual market. The better you represent the web site the more you can gain from the virtual market. My rule is to keep the site simple and easy to navigate. Here we know that animations, huge images and videos make the website look beautiful and attractive but on the other hand it might not be convenient to handle at the users end. Here comes the effective usage of custom web design. The main purpose is to make the website look good and also seem easy for the buyers to navigate. Though the graphic that you add to a website completes the website but on the other hand the website if over loaded would drive the traffic away.
Remember website is meant to impress the customers. Here the role of the presentation of websites lays a strong impact on the conversion rate. It is the first few seconds that decide if the customer is going to finalize the deal or not. The better you present the more is the conversion rate. Keep in mind that making the presentation complete does not mean that you stuff it with graphics. These graphics increase the loading time and thus the first few seconds are spent in loading of the website and the customer changes his mind of giving your website business. The delay in loading of a page is quite annoying.
This is also in air that Google in the near future would rank on the bases of loading time of a page. Thus from the SEO point of view as well it is important to know make your web pages load faster. Here are a few factors that can affect the web page loading time:
• Choose the Images that are descriptive and smaller in size.
• Make your site simple but attractive.
• Add less number of images as they divert the attention of the buyers from the objective of the website.
• Use the gif images as they take less loading time.
• If your objective is to get a good quality website use jpg files.
• Adjust the width and height of the images.
• Avoid flash animations so that the page can load fast.
• Avoid nesting of tables as it takes longer to read html codes and also results in a longer loading time.
• Use CSS for better reading time of website.
• Do not use full page tables or huge tablets.
• Use smaller pages for you are website as they take less time to load.
• Try to eliminate extra white space on the page so that the page loads in less time.
• Make it browser friendly as well.
Craig Miles is a marketing specialist and IT consultant working in diverse domains of IT and firms providing custom web design and Ecommerce Web Design services. He can be approached at craigcdz@gmail.com.
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