If selling was to be scientific, there would be fixed responses and if the sales person follows the recommended techniques, keeps the voice in check and follows the code book provided, he or she will be the greatest sales person.
However, on the contrary, we usually don’t see this happening. A sales person following the science of selling may not get the desired result and may fall short of meeting the target given by the manager. So, not much science there in selling, right?
What about the art of selling? Is the selling an art? To guess that, we need to realize what an art is? Art can be anything with an arrangement which inspires and influences the viewer. So, artistically speaking, the art of selling should be able to influence over the thoughts and beliefs of the client and the sales person should be able to convince and make a sale.
This discussion defines what the art and science of selling can be. A sales person cannot make a sale using any scientific method. Nor could a person be convinced to buy a product if you try to go through the art technique of selling. You may be able to inspire and influence the person into liking the product you are offering for sale, but you may not be able to get a sale scored. Not everyone responds in the same way to set patrons and not every mind is inspired by the same art.
Sales gurus now believe that we need to mix a little science with the art in order to better equip the sales team.Business Directory has a list for you containing the names of firms which can provide sales training for your team and teach them both the science and art of selling.
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