A research made last month by trafficking and internet specialists revealed that, at this moment there are more than 800 online dating sites that provide a lot of free or paid dating services. A large number of them are affiliate sites that provide traffic for the big giants of this industry.
The biggest trend and a great innovation is that, some of the online dating sites provide services like avatar based instant messaging. Also, they tried to combat fraud using the iovation system. This quality program checks the history of user’s computer and investigates for characteristics and signs that indicate signs of frauds. The online dating sites that are using this system registered a larger number of new users and by far fewer incidents than those who don’t use iovation. The iovation program is able to flag the bad customers and lets the other online dating sites, which is using it, to know about this.
Another important trend in online dating services is to provide a niche dating site, specially intended for those who are looking for same sex partners or with some not that frequently characteristics. Every important site from the online dating industry have some sub domains that provide services for gay people, black or Asian people, religious people or those that are looking for people that share the same hobbies.
The social networks, like Facebook or Myspace are making a cut into online dating traffic so those who administrate an online dating site have to fight against them. That’s why they developed better systems of communications and lower prices. Also, they started new advertising campaigns, in collaboration with the biggest social networks using the idea that “one hand washes the other”, so that some important traffic goes to the online dating sites from these networks.
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