If you just started a business and is wondering about what business card to get printed, here's a tip: Go for colored business cards instead of standard black and white ones. When most of us think of business colors, we think about shades of black and blue with white. There's a good reason for this. Those colors look serious and neutral and the conventional wisdom is that serious and neutral is what you should be aiming for. Sure, there are some businesses where that is the case, like say in the undertaker business, but most business people could really use an individual colored business card.
Business cards that look good can make a big difference. In the American 80's hit movie 'American Psycho', the main character almost has a nervous breakdown in the board room, when he discovers that a fellow VP has a better looking card than his. There's no need for such dramatics of course, but a nice business card in inviting colors makes it much more likely to be noticed in a wallet full of cards. If you have ever been to a sales meeting or convention, I am sure you can agree. We all pass business cards around, but how many do we actually take notice off? A colored business card will give you that little edge over your established competitors.
When people see that you made an effort with your card, they will assume that your creativity and dedication carries over to your business. If they see a bland, uninspired business card, then they may assume that you yourself is bland and uninspired. It's amazing what a little detail to font, color and graphics can do for a first and second impression. Creating good and dynamic relationships is key to any business and this is but one way to do so.
There's a technical side to things as well. You probably have a logo or brand in mind already. An important factor in creating brand identity is that your logo should never be manipulated, stretched or misrepresented. It creates a feeling of unease if a company's logo is changing from one medium to another. Do not stretch, alter or discolor your company logo or brand.
These are but some of the good reasons for making a colored business card. Try it out for yourself and see what reactions you get. There's a bunch of online print shops with very favorable deals on cards, some even send you a sample for free.
Get your free business cards at www.freebusinesscards.org!
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