If you want quick site indexing, there is no better choice then a blog-type website.
But as always, there is room for improvement. So how can we build a more search engine efficient blog? Here are the basic points you must cover:
1. Search Engine friendly Site Structure
One of the most overlooked SEO aspects in general is easy access to content, both for visitors and search engine crawlers.
This is done by making all your content pages available with a minimum click through rate from the blog's home page.
Once visitors are on site, reading the content, retain their attention as long as possible by sprinkling links to related posts in the text body and, of course, having the 'related posts' feature appearing at the end of each post.
Making your blog look and feel more like a spider web with all sections interconnected helps improve site's overall buoyancy in the SERPs and not only for individual content pages that happens to be better optimized.
Use your top keywords to categorize the blog. As its rankings improve it will eventually show up in organic listings for these exact queries thus making it a representative source of content for the niche you're in.
Just remember not to use the same naming for categories and tags, namely don't use the tag 'search engine optimization' when you already have a category named this way.
2. Link Out to Related Blogs and Build Backlinks
Forget about the PageRank scarcity mentality and start referencing other blogs within your market. This helps build trust with Google and also builds recognition and further exposes your blog.
Search engines don't see with good eyes those little islands of content that try to build back links without giving some of the link juice back to the community.
And when linking out do so with dofollow links. Nofollow links, originally created to discourage spam, are presently disregarded by important SEs like Yahoo and MSN.
To build links of your own, start with blog commenting, article submission and directory submissions. For some directories, in order to be accepted you have to pass some rigorous testing, but the smaller the acceptance ratio the more valuable the link you're creating.
3. Watch Out for Duplicate Content
Thanks to a wide range of SEO plugins, onsite duplicate content has stopped being a problem for blogging platforms. In addition to this, Google has improved its technique of dealing with blogs by recognizing blog areas where duplicate content might appear.
Off site duplicate content is a real problem but not so much from an SEO as from a content marketing standpoint. The culprits here are content scrapers that literally steal your content and embed it on their own cheap sites.
Although you can't avoid, you can use the practice in your advantage by embedding absolute links into the text body for them to be active even when published on different domains.
4. Generate XML Sitemaps
XML maps are destined to let search engines know when they can index newly created webpages. Major, major leap forward as compared to static websites that get indexed a lot rarely and with little depth.
The final part of this article on SEO for blogs is published on the search engine optimization category of my educational blog, TrafficCpanel.com.
Read More From Cristian Lungu
|
