Direct mail is a relative secret in the profession yet doctors have been quietly been using it for years to attract patients predictably. This article explains the use of direct mail in a chiropractic practice.
Did you know that direct mail is a great way to get LOTS of new patients?
I have clients averaging $10,000 a month in income with a good direct mail program in their practice. Let me ask you a question... and stick with me here:
What if someone that you trusted completely, told you that they had figured out a simple formula for driving in new patients into a practice predictably and it worked nearly every time? What if you found out that they were doing it using cheap little postcards and other mail?
I can assure you that there are doctors doing this right now. I know this because I personally know hundreds of them who have learned how to use direct mail to bring in a flood of new patients as predictably as the sun rises and sets.
The mail is not a magic pill and it is not a get rich quick program! However when used intelligently and diligently, a mailing program can make a chiropractic office significant income without a lot of risk.
Why Is Direct Mail Hardly Used By Practitioners?
There are sales rep's for the yellow pages, for Val-Pak, for television advertising but there is not a sales rep for the mail. I am convinced this is why so few doctors use it.
Why Is Direct Mail So Effective at Getting Patients?
The best thing about mail marketing is that whenever you need patients, you can mail anyone your message, at any time, using a variety of formats. You can send postcards, letters, personalized letters, free samples, even a bowling ball in the mail, whenever you need some patients.
Next to chiropractic internet marketing, mail marketing is one of my favorite tools for bringing in lots of traffic fast.
What Are Some Ways to Use Mail Marketing?
Doctors that I coach are using direct mail as the basis of their reactivation program. Once they begin a monthly recall mailing program they routinely can generate 10:1 return on investments and often more. It can also be used successfully to attract patients from close by neighborhoods. We have found that 96% of a patient base resides within a 3 mile radius from the practice which means your highest probability candidates for new patients are the neighborhoods closest to you.
Ben Cummings is a chiropractic marketing expert with over 15 years experience in helping practitioners attract new patients. For more great information on marketing chiropractic, visit http://www.practicebuildingcenter.com.
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