Closing of sales letter usually begins after you discuss the guarantee or reveal the price of the product. Here's an example to start off right away by giving a command to your prospect in your closing subhead:
"Now Is The Time To Take Action And Start [Insert the benefit of the product]"
The command in the sentence is "Take Action." It is not an obvious command but if you say "Buy It Now" it will rise your buyer's resistance. It's an "embedded command" that slips past the prospect emotional radar.
After the closing subhead, you can include an "either-or" scenario which has been adapted by numerous marketers since. Here's an example of "either-or" scenario:
Now You Have Two Choices:
1. You can keep living a 8 to 5 working hour person, battling ticked off drivers in rush hour traffic and hoping that someday you'll be able to live a financially free life...
2. ...or you can buy Alvin Phang's Atomic Blogging and start making money for yourself at home, fire your boss, make new friends and hobbies your top priority.
The above example reminds the prospect the pain they're experiencing and repeats the benefits that they will get if they buy Alvin Phang's Atomic Blogging. The phrase "buy Alvin Phang's Atomic Blogging" is another embedded command. By getting the prospect to imagine what life will be like when they've experienced the benefits of the product is actually injecting a picture in their mind.
Putting or injecting urgency in the letter is also important but this is optional if you does not want to. Still I recommend to have urgency in the letter. For example:
"I am only giving 100 exclusive bonuses out and 59 are already taken!"
It gives them the urge to order now instead of next week because they might forget about it. After this you can end your letter with a powerful call to action command. Here's an example which you can use:
"Order Today, Right Now, While It's Still Hot In Your Mind!"
By injecting this you are telling out loud to your prospect to order the product now while their mind is urging them too. This call to action command is a simple step but many marketers sales copy I see out there leave it out.
At the very end sign the letter with something special like "Yours For Greater Business Success." Do not use "sincerely" because too many marketers overused it, just like "Dear Friend" is also overused at the start of a letter.
Here is a secret insider tip for you, go to VLetter.com to get a digital signature. I highly recommend to use VLetter because it will generate a signature in graphic format so that it will appear on any computer, not like cursive fonts in HTML which many computers may not have that font available in the browser. Another great secret insider tip for you, using blue signature has been shown to convert higher online.
Hope the above secret in closing a sales letter will help you increase your conversion rate and make a great different in your profit. About
The Author...
Wong Chendong is the Owner of EmpireDotCom.com (The Internet Marketing Empire)
Get tips, strategies and secrets of Internet Marketing at www.empiredotcom.com/
By applying the secrets Chendong use, you will find that living your dream isn"t far off as you think.
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