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Home >> Online Business, Promotion and Marketing

Stylekandy Fashion Industry
By: koujack

Last evening, Samsaara World presented a high profile get together and preview of the latest collections from the premium designers of the fashion frat. The evening witnessed the creme de la creme of Delhi’s page 3 society and the who's who of the fashion industry come by to get a feel of the clothes. The soiree saw some new designers like Aditi Was san joining the Sam saara family who unveiled her latest line of fashion wear crafted from the finest leather. Talking to us she revealed, My collection has a European feel this is something new to this industry, India has never been exposed to it and I think this is the right time since the fashionable people of this country are ready for this! she claimed.


With a line of chic leather jackets, the designer aims to be one of the firsts to be solely into leather wear. We have been doing this since many decades and who better than Sam saara to support us, she added. One can expect some more designs in footwear and bags in the next season from Lady Wassan! Another designer, Preeti Chandra who was seen wearing a bright purple printed jumpsuit showcased her Fall-Winter 2009 collection in an exotic palette of spicy ginger, midnight navy, toxic violet, brown and muted shades of oyster grey and pearl white. Most of the dresses are party-wear, woven mainly in woollen tweeds, velvets, flowing chiffons, silk and georgettes. Minimalistic embellishments define my work, since the wedding season is over, so one can find less of sequence works in gold, bronze and copper, she shared.



Sanjay Kapoor of Genesis Colors played the perfect host. Though the third designer, Nandita Mahtani was quite late to arrive, she was quick to cover up by revealing the secret behind her association with Samsaara, this is for the first time that I have joined hands with Sam saara in the capital city. I have a list of clients here. I am trying to come up with my own store, but with Sam saara being on my side it will be better now. Nandita's collection under the label Ananya comprises a line of evening wear and cocktail dresses. Jumpsuits, sexy dresses, short skirts crafted in flowy chiffons and shimmering georgettes with heavy embellishments define her latest collection. The colour palette includes lots of white, soft pinks, green and blue. Designer Priyali Chopra who, due to reasons best known to her, couldn’t make it for the celebration, she had a stylish collection of footwear doing the proxy for her. Wedges, mushroom-toe-flats adorned with Australian Swarovski embellishments and metallic finishes made the shoes perfect for cocktail parties.


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