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Home >> Online Business, Promotion and Marketing

Paid URL Inclusion Part (1)
By: Vonnee Chong

The Internet involves search engines, some of which offer "paid inclusion" whereby you pay the specific search engine an annual fee for your web page to be included in their index.A search engine that offers a paid URL inclusion uses an extra spider that is programmed to index the specific pages that have been paid for.



All search engine already has an automated program generally called a "spider" that indexes all the web pages it locates online, and it does this for free. Your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The only issue is, then, how quickly your page is indexed.The difference between the
spider that indexes pages for free and the spider that indexes only pages for a fee is speed.



The annual fee for paid URL inclusion centres is necessary to keep your pages in the search engine's index. If you go the road of paid inclusion, you would have know that at the end of the pay period, on some search engines, your page will be pull out from their index for a period of time.



It's easy to get mixed up about whether you would benefit from paid inclusion since the spider of any search engine will afterall index your page without the extra cost. There are both advantages and disadvantages to paid URL inclusion, and it is only by weighing your pros and cons that you will be able to decide whether to fork out the extra cash or not for a paid URL inclusion.



Some of the advantages are the rapid inclusion and quick re-indexing. Paid inclusion means that your pages will be indexed rapidly and added to search results in a very short time after you have paid the fee.

The time difference between the regular spider and the paid spider when will they index your pages is a matter of months. The spider for paid inclusion normally indexes your pages in
a day or two. Please take note that if you have no incoming links to your pages, the regular spider will not able to find them at all.


Furthermore, paid inclusion spiders will return back to your pages often, sometimes even on a daily basis. The advantage of this is that you can update your pages regularly to pick
up the ranking in which they appear in search engines, and the paid URL inclusion spider will show that result in a subject of days.


First and foremost for the disadvantages, it will be the cost factor issue.how relevant the cost factor is will rely upon your company.

Another important disadvantage is the limited reach of paid URL inclusions. The largest search engines, Google, AOL, and Yahoo, do not have the paid URL inclusion service. Which means that the search engines you choose to pay an inclusion fee will amount to a small fraction of the traffic to your site on a regular basis.



Google usually updates its index every month, and there is no other way you can quicken up this process. You will have to wait for the Google spider to index your new pages no matter how many other search engines you have paid to update their index daily. Do note that it is only after Google updates their index that your pages will show up in Google, Yahoo,
or AOL results.

Vonnee is an internet Marketer who started from scratch

wealthoftheweb.com/

Read More From Vonnee Chong

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