Free - quality - back links is just another SEO myth. If you can't afford investing money you must consider investing time and effort.
This is because quality without promotion doesn't do anyone any good, especially for your business. And a thorough promotion campaign ensures strong market presence.
The best strategy for generating exposure for your site is to abandon back link chase and concentrate on publishing quality blocks of content, informational products or just a well optimized cool new site to mark your presence online.
You're probably well acquainted with the classic link sources but in this article I'll try to broaden your perspective with a few more pieces to the puzzle:
1. Substitute platforms for syndicating content to
2. Under-the-radar methods for getting backlinks from independent websites
3. Social media platforms
1. Generalizing Content Syndication
Although linking opportunities may sprinkle in every corner of your niche market, in most cases your eagerness isn't met with the same feelings by your potential partners.
Instead of barging in with your one sided proposal, a better approach is to show you available for creating a unique piece of content to be added on their site, with the afferent link pointing back to your own site.
You could further empower your offer by presenting a sample of the future content. This proves to be a sound strategy as 90% today's internet is based on recycled content and unique approaches are scarce.
All you need is ideas. If you're not a good writer you can always hire a ghost writer to do the job for you.
Lack inspiration in deadlines? Promote your older content with a ground up rewrite. This way you expose older content to a new readership and also improve the website's relevancy with those keywords variations.
Article and press release directories should remain on your list of content destinations. The reason why I suggest supplementing them with topic related sites is because with some ADs, approving and indexing your content by SEs takes up to 2 weeks.
Plus, working with private blogs you enjoy a certain doze of exclusivity, a rare commodity for directories with hundreds of registered writers.
As a rule of thumb publish your content on websites with an Alexa ranking below 100.000 and at least toolbar PR 3, depending on your own. Another content marketing tip: see where big dogs of your industry publish content and appropriate their habits.
2. Making testimonials for free back links
When providing a testimonial, the recipient, invariably, must embed a link back to your site. If they don't, you might as well retract your feedback.
On the other hand, testimonials can also be disguised reciprocal promotions, being widely practiced between marketers that know, like and trust each other.
Don't ever make unrealistic or unverified affirmation especially on little know products that don't originate from the top marketers.
The best position you should adopt is to write impressions about products you personally use or consume.
3. Social media platforms
A well balanced policy within the social bookmarking sites, namely a 1 to 4 ratio in bookmarking your own content will provide overtime a handful of quality free links.
Top bookmarking platforms, like Digg.com have 2 simple rules for content promotion. 1) Never be self promoting and 2) never use automation.
Apart from social bookmarking you can use social media platforms like HubPages and Squidoo where you create useful tutorials and 'how to's of interest for your niche.
As a matter of fact, if you're just launching a new website and want to promote it through innovative, quality content, you should publish some pieces - or rewritten versions - on these two platforms, as the chances of getting in the first five positions in Google's SERPs are much higher then with your young website.
If you're thinking to use private social bookmarking projects powered by open source software like Pligg and Ning, don't waste your time. It takes forever for them to get indexed and even when they do, they maintain rankings.
If you're using submission software, filter out these types of platforms and focus on only the established services mentioned above.
For more link building smart tactics, visit the search engine optimization category on my educational blog, TrafficCpanel.com.
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