Avoid the first common novice mistake which is to get too involved with your followers. Even though you want to blend in and send lots of tweets, you'll want to keep business and fun separate. No matter what subject you've chosen, you should only talk about that subject and you would want to stay away from what you did at your brother's bachelor party last night. The people following you won't have patience for what food you like or don't like, or about how much you drank last night. They only want to hear about how you can help them, maybe with a new product you're promoting.
You can of course send a few fun tweets, just as long as they're relevant to your niche. Going back to our SEO example, let's say you find a funny video that talks about the search engines; you should go ahead and share it with your followers. Even though this video might not give them anything useful, it'll make your tweets look interesting. This allows you to stay on topic, while also sending them something fun so that you don't seem so dull and boring. You can always maintain another Twitter account where you share your personal updates, which would be a completely different experience and aim.
Don't make the mistake of just hanging in there and hoping, waiting and expecting for people to come follow you. It's another thing if you're Ashton Kutcher but if you're not, then you'll have to put in regular efforts to follow people in your niche so that they follow you back. You will likely find that when you become a follower of someone, they turn right around and become your follower. This is how Twitter should be approached at first, as you're just working on solidifying bonds between people in your subject matter. You will also want to follow as many experts within your field as you can so that they can potentially retweet your tweets, which will mean more people see them. Now it should be obvious why so many marketers love Twitter. It's a way to seek out prospects on your own, so that you don't have to wait around for them to find you one way or another. Plus, when you go out and find them, you can be choosy about who you put on your contact list so that you don't have just anyone on there.
Another common Twitter mistake is when marketers attempt and create intrigue to their contacts. This approach only causes people to wonder who you are or what you're offering. But this can work against you because in order to build trust, you'll have to give a name to yourself and show your followers that you are real and genuine. Nobody wants to be scammed and everybody wants to deal with someone they can trust. That's why you'll never want to cover who you are by using a moniker or someone else's picture.
If you do what you're supposed to, and you avoid the blunders you just read about, you'll finally see success.
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