Even if people are renting your boats to get away from technology for the weekend, your clients are becoming more and more technologically savvy. Using email marketing software can help you stay in contact with your customers, appealing to their need-to-know-now, fast-paced information needs. This is something that will keep you ahead of your competitors, and earn you more money, keeping more clients coming back to your marina. You are already staying up-to-date with the faced-paced information world, because you already have a web site. Now you need to add an email marketing sign up box, start collecting subscribers and send them promotional offers at opportune times.
A web sign-up box is a very simple HTML code that your web designer can easily add for you. What it does is it lets people who are your site sign-up for your promotional newsletters, offering them discounts on boat rentals and boat storage, the very reason they are at your website. Everyone will want to sign up for a service that they are interested in if it means it will also save them some money.
Your competitors might not even have a website, let alone web sign-up box set up to hold on to clients. This method of keeping customer attention on your marina and not someone else's also speaks to clients' needs of having information quickly and in the form they want to receive it. No one wants "snail-mail" greeting cards anymore. The new generation wants to know that you speak their high-paced, quick information language. Having them sign up to your email service will mean getting a larger client base, because you are up-to-date with your clients' needs.
Having clients sign up for email marketing software campaigns not only means more loyal customers, but loyal customers translates to more "loyal" revenue.
Another way you will show your customers you are savvy about the industry as whole is by sending your email marketing solution campaigns out in a timely manner. The third week in July is the opening of Bass season. Send out a Bass season opener promotion for all of your customers who are fisherman. Email marketing software makes it easy for you to segment your customers, so you know whothe fishermen are, who the renters are, and who the boat owners are. You can easily send targeted email marketing campaigns to each group, catering to their specific needs. A long weekend is coming up? Send out a Long weekend special promotion. Are you partnered with rental cottages? Make sure you gather information regarding their clients' needs directing them to your website.
Timing is essential to sending out your campaigns to retain your sign-ups as future loyal clients.
Use email marketing software to stay up to date with your customers' information needs, making them more loyal. By speaking your customers' language you'll be leading other marinas in your wake and earning higher revenues. You can start by adding a sign-up box on your website, and follow up through timely emails. Your marina's client base will grow exponentially because you have the smarts to get to know your tech-savvy clientele, and you know email marketing software is an essential tool in making that happen.
About
The Author...
Robert Burko is the President of Elite Email, the complete email marketing software package used by marinas around the world. You can deploy comprehensive email marketing for your boat rental marina with a no risk free trial. Start harnessing the power of email marketing today!
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