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Home >> Marketing and Advertising

HTC, Nokia, RIM Make A Rapid Response To The Antenna Problem Provoked By Apple
By: www.goodscool.net

In order to prove to the users that all the smart phones have the stick-slip phenomenon when griped, just like the iPhone 4 (the phone online shopping lowest price is 5900 RMB), Jobs used three well-known brand cell phones to demonstrate the phenomenon at the conference, they are as follows: BlackBerry 9700 (its online shopping lowest price is 2380 RMB), HTC Droid Eris and Samsung i8000 (Omnia II). The result is the same as we thought, the cell phone manufacturers of 'was demonstrated' made a rapid response, and the simple 'antenna door' problem was turned into a rebuttal and discussion on the antenna design of cell phone after the demonstrate of Jobs.

Nokia: It’s certain that tightly holding the cell phone will affect the antenna performance, Nokia ensure that users can use the cell phone antenna normally in their daily life.

Official Nokia said: the antenna design is a complex project, Nokia considere it as the core competitive in this decade. Among the hundreds of phone models, Nokia can be said to be a pioneer in the aspect of built-in antenna, in 1998, Nokia released the Nokia 8810 which is the first cell phone equipped with built-in antenna-Wholesale cell phones.

Nokia spent a lot of human resources and time on studying user behavior, including the user how to grip a cell phone, listen to the music, surf on the internet and do others things. As you expected, when these functions are in conflict with the call, we will through the physical design to offer priority antenna function of the cell phone.

Typically, tightly holding the cell phone will affect the cell phone and the equipment antenna performance, it relies on the way of holding equipment, which is why Nokia phones need to ensure the antenna performance in all daily using, such as holding phones with right or left hand. Nokia has invested considerable human and material resources to study how users grip cell phones, and made some corresponding design, for example: there are antennas at the top and bottom of the phone, and Nokia carefully selected the materials.

Samsung: Samsung has never received collective complaints from users because of the antenna problem, what Apple has done is a slander to other companies.

Recently, Samsung Electronics said that though the iPhone 4 of Apple emergences a large area of antenna problem, it was Apple's own problem to a certain extent, other manufacturers should not be involved, therefore, what Apple has done is indeed unfair. In addition, Samsung also revealed that Samsung has never received collective complaints from users because of the antenna problem, the deed of Apple that divert people’s attention to other companies is a slander to other companies.

Samsung said that our product of Omnia II smartphones didn’t have the signal problem which lead up to a large number of complaints from the consumers, what Apple said did not have much proof. Samsung, the argument is against the statement that Apple has mentioned about Samsung smartphones in the conference about antenna problem of iPhone 4. Besides Samsung, the BlackBerry manufacturer also made a fierce rebuttal to Apple, the company's executives made a statement in an e-mail, what Apple has said about the signal problem of BlackBerry was just a excuse to escape from the antenna design problem of iPhone 4, what Apple has done was a slander to BlackBerry, this was unacceptable.

In addition, Apple planned to announce iPhone 4 smart phone on this month in South Korea at first, but the South Korean telecom operator KT said that Apple has put off the released date of iPhone 4, the date was postponed to 1 or 2 months, because Apple needed to conduct more tests to iPhone 4, but this is because the iPhone 4 was added more new technology, so the test time was longer than we expected. As for this statement, many industry insiders expressed doubt about it, they thought that Apple was conducting a correlation internal test for the antenna problem. In accordance with the plan of Apple, iPhone 4 smart phone would also landed in Hong Kong, Singapore and other markets in this month.

RIM: BlackBerry smart phones don’t need to rely on the phone shell to maintain normal calls

The President and Co-CEO of RIM Mike Lazaridis had made a responses to Apple on 17th of this month, in the official responses, Mike Lazaridis showed his feeling of anger: It’s certain that BlackBerry smart phones don’t need to rely on the phone shell to maintain normal calls. Since Apple has made such a design decision, they should be responsible for it, rather than trying to make RIM and other cell phone manufacturers falling into the same condition as Apple.

HTC companies didn’t make an official statement like Nokia and RIM to respond to Apple, but HTC's global public relations manager Eric Lin made a response to the cell phone signal issues of HTC Droid Eris. Eric Lin said: Steve Jobs said that only 0.55% of the iPhone 4 users complained about the phone antenna or signal problem, but we only have 0.016% of users complain the signal problem of Droid Eris. In other words, the signal problem of iPhone 4 is 34.4 times higher than HTC Droid Eris.

the view of other medias:

Up to now,besides RIM, Apple, HTC, there are some foreign medias have also expressed some views on the matter, but the Samsung still has not made any response. The New York Times said that: Many people look forward to see Apple CEO Steve Jobs will solemnly apologize, but he made the antenna problem of iPhone 4 into a marketing campaign. The Wall Street Journal said: in the face of the complaints about antenna design defects, Apple CEO Steve Jobs makes a defend, he argued that all the smart phones had the signal reception problem, and further said the problem was grossly exaggerated. Infoworld: the approach is right, but the 15-minute excuse about the signal problem of Steve Jobs made the right approach does not seemed so good. MarketWatch: the deed that Apple accept this issue is commendable, but when Jobs said antenna problem was greatly exaggerated by the media, his action was still full of arrogance. As many analysts predicted, consumers will get a security cover and an incomplete apology. In view of many people are full of admiration for Apple , Steve Jobs may think that the treatment is enough for most people to shut up.

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