It is very difficult if you find yourself in a dangerously slow practice situation. In this article, I will reveal three important steps on how to save your dying chiropractic clinic. This contains information about chiropractic marketing and how this will help in saving your practice.
Last week I got an email from a doctor that went like this: 'Ben, I just found your website. I now realize everything I've done has been wrong, which is why I find myself in my current situation. My practice is dying on the vine. What can I do?'
How to Save a Practice in 3 Steps
1. 100% Focus on Chiropractic Marketing:
The very first thing to realize is that chiropractic marketing is the single most urgent skill you must master.
I mean the bottom line is that one good marketing system can bring in 20 new patients a month. When you had 10 systems similar to this that you can habitually draw from, you can imagine how much power it can bring.
2. Create Multiple Marketing Poles in the Water: In my Apprentice program, I teach an approach called Marketing Poles in the Water. The effective tool to build a thriving practice is having 2 dozen poles in the water- that means 2 dozen effective marketing system - that each produce varying numbers of patients. If we wire everything at the lowest possible level of result meaning with two dozen poles dipped in the water, even if each pole only brought in 1-3 new patients each, you'd be virtually guaranteed 24 new patients that month at a minimum.
Quit looking for the one magic ad that fixes all your problems. Such an ad does not exist.
What problem it can bring if you could only have 3 poles in the water? When I survey chiropractors, it is alarming to find that the majority of clinics are only doing three or four things total.
No wonder they have a new-patient problem. Marketing Poles in the water is a great life saver.
I got an email this morning from a doctor who said that he started his week with 2 new patients in his Monday schedule and before the day ends, he had seven schedule on Monday alone. That was followed up with 5 new patients yesterday. It's funny because when we ask how they heard of our office each one of them was from a different 'pole'.
3. Forget Delegating the Marketing - no one cares as much as you do!
The worst thing you could ever do, is divorce yourself from all this marketing stuff and toss it to an inexperienced staff member just because you don't want to deal with it. Why would someone delegate the only thing in practice that brings in money, i.e. the marketing?
When you are delegating the marketing strategy to someone who don't care much about it, then you will conclude that this will be the end of any practice (or business.)
What's The Bottom line?
The bottom line is to beg, borrow, steal - well, don't steal - doing whatever it takes to add two dozen marketing poles to your practice as rapidly as possible. This will save your practice. It's mathematically impossible not to generate the new patients if you follow my advice.
No matter what, do not just sit there and allow yourself to die on the vine because you're feeling paralyzed. Get off your butt and make things happen and get those marketing poles installed!
Want to watch a video tutorial that provides a visual walk-through of how this chiropractic marketing strategy works? It is complimentary and very helpful on this topic to see it in action. Go watch the video training here:
Watch Marketing Chiropractic Video
Thanks for reading! There's over 100 marketing systems on our website from some of the best practice builders in the world. Good luck in your chiropractic marketing endeavors.
-- Ben Cummings
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