July 24 in Beijing, foreign media reports that AOL launched a new smart phone portal recently, and it also launched two kinds of Android applications. They hope that they can enhance the attractiveness of users in the highly competitive cell phone market.
Under the leadership of David Temkin, the new vice president of mobile services, AOL has launched a new smart phone portal m.aol.com, and at the same time, it launched two kinds of applications, and this allows the user to log in AOL's site more conveniently by using smart phones-Wholesale cell phones.
Sterling Market Intelligence principal analyst Greg Sterling said that AOL has recognized the importance of the phone as a distribution platform for content and publications, and then it re-enter the mobile space. AOL chooses to launch two Android applications before the launching of the iPhone. This on one side reflects the growing market share of Android cell phone; on the other hand it is also public action to attract industry attention.
It supports all cell phones’ browser.
AOL smart phone portals support all cell phones’ browser. Therefore, whether it is iPhone, Droid X or BlackBerry users, they all can log in AOL smart phone portal. AOL also hopes to enhance the mobile web traffic on the current basis in this way.
For IPhone and Android and other smart phones which can support HTML5, this portal offers a touch interface, and it allows user to do some rolling operations when they are browsing articles and other contents. AOL's new mobile portal also provides location-based services, so it can provide the information of local weather, movies and communication. The application list on AOL mobile portal site can help users find mobile applications, and it also supports video content.
Concerning about the Android platform.
The free Android application launched by AOL can let users read the content from PopEater、Engadget and FanHouse and orther website under AOL. Users can also log on services website such as MapQuest, and AOL Mail, and users can also click on the AOL application list to view all the AOL Android applications.
At the same time, AOL has also launched a DailyFinance for Android application users. This application can help users to view real-time stock quotes and financial information, and users can also concerned about the 25 trends at the same time, and this application can support user-defined interactive chart-Wholesale cell phones.
David King • Thame , the vice president of AOL business, said: 'Android has developed into a first-class cell phone platform, therefore with continuing focus on the development of several mobile platforms, we have launched Android applications, we have also launched Dailyfiance application of Android edition, and this kind of application is popular in other platforms.
AOL's mobile strategy.
Tam King pointed out that the AOL’s growing smart phone portal and mobile applications is just the beginning of the strategy AOL Vision Values. Tam King said:“Today's smart phones bring us a completely different experience from WAP site in the past. AOL will make full use of the advantages of these devices in cell phone website and cell phone applications.
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