Before the Internet and online shopping became part of our daily lives, sales efforts always involved human interaction. With online shopping becoming ever so popular, how does a company push and convert more sales virtually via their website?
One of the most efficient ways to convert more sales is by providing online live chat support. This opens up many avenues to increase sales and revenue. Forester Research reported that in 2003, 30% of online customers used live chat support service for customer service when it was available, whereas only 19% used it in 2001. Live chat service is estimated to be used by nearly 60% of e-shoppers in 2007, according to Forrester.
If you have live chat service installed on your company website, you can effectively use live chat operators to answer questions and inquiries about your products and services. Live chat operators serve as the face of the company and bridges between a company’s website and the site visitors. They provide answers/solutions to questions and inquiries that potential customers may have, which in term builds trust in the company. Jupiter research reports that companies using proactive chat average about 30% increase in sales. Proactive click-to-chat interactions have been shown to encourage up to a 20% increase in conversation rates.
Customers will have 24/7 access to customer support with just a click of a button which increase the likelihood of converting web visitors into customers, again, by 30% or more. Proactively engage potential customers before they slip away to competitors, who have online live chat support. Live chat operators can recognize opportunities to up-sale or cross-sale your product and/or services. Decrease shopping cart abandonment by having live chat operators to intercede and assist customers through the purchase process.
Now in 2010, live chat for website is becoming mandatory for any online retail websites as users find it more trustworthy and saves more time for customers. Live chat operators eliminate the usual lack of human interaction in the virtual world by providing a human “voice”. Furthermore, live chat operators are also trained to gather site visitor information and the data collected by live chat operators using live chat service can then be forwarded to a database of prospective customers in addition to increasing marketing strategy effectiveness.
E-shopping has got a great influence in our regular life style.The Live chat service facility is the most fascinating and amazing feature provided by the online live chat support system giving a feel of real life shopping.
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