The web conferencing solution is fast becoming the first option for business communications. Initially, some may have considered the web conferencing system just another web tool. It has grown far beyond that, as web conferencing companies are constantly trying to improve on their offerings.
The recent economic downturn may have been a boon for web conferencing providers. Some provider may be uncomfortable agreeing with this. The reality is, poor economic conditions provide increase opportunities for great products. For others, using a web conferencing solution is simply an idea whose time has come.
Exploring the Current Web Conferencing Trend
A company’s decision to use a webconference solution can be looked at in the context of the current economic climate. This does not tell the whole story, however. Today’s current crop of web conference systems simply allow owners to do so much more than they used to. As providers continue to sharpen their focus, new features are being added, which appeal to both large and small businesses. The Run as Admin feature of RHUB Communication’s TurboMeeting 4.1 is one such example. All of this helps to explain the results of a recent survey done by the Association of Corporate Travel Executives. Among the survey’s findings were that:
• Over 40 percent of those surveyed said that sales oriented travel by their companies would be slashed in favor of using a web conferencing solution in the near future.
• 55 percent said that in an effort to cut travel cost they would be seeking alternatives
It would seem that the recession was just the prod that was needed to examine the way money is spent. While this reduction in travel may be seen as a negative for the travel industry, it should be looked at in broader terms. The money saved by the use of a web conferencing solution can mean bigger profits and more jobs in the future. The downturn in business travel could be mitigated by an increase in leisure travel. Cutting costs is important for business survival, and anyone would be hard pressed to find a better option than a web conferencing system.
Interestingly, the survey also found that the majority of users did not consider video and virtual conferencingto be “usually effective” in getting things done. This may seem to contradict the growing acceptance of web conferencing, but it merely shows that there is more work to be done. This is especially true when it comes to making individuals more at ease with the technology. Any web conference system can connect two or more parties. Only the best ones will offer the ease of use and the productivity enhancing features which will make their deployment a success.
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